Retail is the most interested business market by investors in Viet Nam recently. Viet Nam population scale is 93 bil, Global 6th ranked retail index, revenues of overall market would be reached USD180 bil in the next 3 years. Besides some popular retail models Viet Nam retail market has recored some new retail models that touch target customer’s consumer psychology in which fast fashion consumer brand of Miniso is the typical example.
After penetrating to China& Japan market (2 first home-markets) in 2013, Miniso has expanded to international market. Miniso has breaking into all major business circle worldwide for 4 years in 40 nations with 2000 stores, total revenues the year 2015 is USD75 million, 2016 is USD1,5 billion. Monthly newly opened store is 80-100. Expected revenues the year 2018 would be reached USD5 billion. Miniso has also set the target for the year 2010: 6000 stores wordwide, revenues USD9 billion worldwide.